Wednesday, December 24, 2008

BPL Mobile launches campaign to curb ‘drinking & driving’

BPL Mobile announced the launch of its ‘Reach Home safely’ message campaign which curbs the menace of people drinking and than driving. The Mumbai-based operator’s campaign also puts across the point that it is better to be driven than to risk drinking and driving. Upon calling 9773865256 mobile subscribers, irrespective of their operator, can opt to be driven by a chauffer from Party Hard Drivers.

The operator is running the campaign for third year in a row and says it is in line with the campaign launched earlier in association with IMIMobile and Mumbai Police to curb the practice and identify repeat offenders through use of SMS channel.

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